About the Conference
Dave Sparks, otherwise known as “Heavy D,” is hosting a premiere 2-day conference focused on sharing advice, training and personalized coaching for anyone looking to grow their business.
A self-made multi-millionaire, Sparks’ proven business model and unique approach to running giveaway promotions continues to attract national and international attention. This limited seating event will provide a small group setting where Heavy D himself will be giving a behind-the-scenes look at his business practices and providing individualized counsel to attendees.
Heavy Academy
DieselSellerz
1955 S. 1800 W.
Bountiful, UT 84087
We’ve got a jam packed two days in store, focused on filling your brains to the brim with business wisdom. Here's a rundown on session topics.
PRODUCT
Gain a deeper understanding on how to price margins appropriately while getting order fulfillment squared away on the front end.
THE GIVEAWAY
Everything you need to know about the structure and legalities associated with running a successful giveaway. This includes step-by-step advice on how to word your initial promises, setting up registration and how much lead time is needed to process smoothly.
SHOPIFY
We want to provide you with our behind-the-scenes knowledge on how to collect customer cash. If you’ve already implemented Shopify into your business structure, use this as an opportunity to share best practices.
SOCIAL MEDIA
Take a deep dive into the best social media platforms to utilize for marketing promotions. Plus, learn tips on growing your network and activating those already established followers.
CONTENT
Not all content is created equal! Gain hands on experience and learn the best tactics to produce and edit high-performing social content for yourself.
LEAD NURTURING
This session will be focused on the customer experience and process behind implementing an effective lead funnel and flow. You spend lots of times drawing customers to your business– don’t let them slip through the cracks.
INFLUENCERS
Having a hard time finding the right influencers for your business? We’ll teach you which online platforms to prioritize, when to pay an influencer and how to ensure your content is on message.
HOT SEAT COACHING
Have a specific business question or challenge? Don’t tackle it alone. Heavy D Sparks will be providing personalized business coaching for those in need.
Subject to change
| Time | May 3 | May 4 |
| 10:00 AM |
Heavy D Welcome |
Recap |
| 10:30 AM |
Sean Whalen Keynote |
Sal Frisella Keynote |
| 11:15 AM |
Heavy D Business Mindset |
Sam Venning 1 Man Show |
| 12:00 | LUNCH | LUNCH |
| 1:00 PM |
Cole Cannon Contracts & Negotiations |
John Coyle Email Marketing |
| 1:45 PM |
Van Oakes Giveaway Model |
Nick Shackleford Influencers |
| 2:30 PM |
TheManSpot Content is King |
Van Oakes |
| 3:15 PM | Panel | Panel |
| 4:15 PM |
Heavy D Keynote |
Rob Bailey Keynote |
| 5:00 PM | Networking and Drinks | Networking and Drinks |
NEW: KEYNOTE TICKET
Don't own your own business? Not looking to be an entrepreneur? Don't miss out on all the fun. Attend the keynote talks and benefit from life coaching from some of the biggest names in the game. This ticket allows you entrence to the Heavy Academy from 3pm- 5pm where you will see both the panel and the final keynote of each day.
- Keynote Ticket: $500
SPEAKERS
Vaughn NeVille
Known as TheManSpot, he was born in Sun Valley, Idaho.
Vaughn started making money on social media by producing content part time while selling alarms. He quit his job of 11 years when he had 60,000 followers to start his own marketing company.
Vaughn is known best for his love of Country, patriotism and being a family man.
As of now he has 2 full time employees, and works with various companies creating content for them. Vaughn is known in the gun industry for, creating funny viral videos and is ranked 7th most influential gun influencer on Instagram. His content gets 5-7 million impressions per week.
Sean Whalen
Sex. Money. Politics. Business. Religion.
All topics that touch our daily lives in one way or another, yet most people (due to an extremely sensitive and politically correct society) fail to speak about these topics privately let alone publicly. (Apparently Sean Whalen did not get that memo). Sean has a way with words that will get you talking whether you want to or not, and over 675,000,000 (and counting) people have viewed Sean’s videos and social media posts.
Van Oakes
Van Oakes is the head of product development and marketing for DieselSellerz. He is an international public speaker for performance online marketing. His advanced media buying tactics helped push dieselpowergear.com from a 7 figure to a 8 figure business. Featured on the Robust Marketer podcast, E-Commerce mastery live, and Affiliate World Conferences.
Trevor Anderson
Why settle for a mediocre website experience?
Trevor Anderson specializes in website growth and expansion through regular A/B testing. His psychology and analytics-based testing can be found on high-growth sites across the country, including Guitar Center and dieselpowergear.com.
Nick Shackelford
Nick Shackelford began his career as a millennial consultant for PepsiCo Restaurants focused on filling their stores with younger families. He then began media buying on behalf of Apple's team in Los Angeles and was a part of launching both the iPhone 7 and iPad Pro.
He co-founder and accelerated fidgetly.com (largely due to the trend and was the first to launch that initiative back in 2017) and then parlayed that into working with a big time DR team under Tim Burd and he now sits in a nice middle area between a great content/DR shop and a pure performance media buying team he’s been building.
His expertise is in ecommerce, mainly consumer goods, but is currently leaning towards consumables as he has seen firsthand how that plays a huge role in raising LTV. He is also working with 7 figure dropshipping brands as well as established brands like Pupsocks, 5.11 Tactical, Qalo, diffeyewear and many more.
Cole Cannon (the law father)
"Give them what they need, take what you want." When Cole dies he hopes to only be incapable of two things 1) standing still and, 2) moving without direction. Access to the Diesel Bros attorney up close and personal. HBS, MPP, JD, & LLM-Tax (these letters mean nothing unless you win, and Cole wins...a lot). Father of 6. University instructor. Law firm owner. Meet the Law Father.
John Coyle
The architect of email marketing strategies that drive millions of dollars or eCommerce sales per month (and make up 20%-30% of overall revenue for the store)
Sam Venning
Relentless at scaling and a serial entrepreneur. Over the last year and a half Sam has founded 6 different million dollar brands with 0 investment.
The Heavy Academy was founded by Dave Sparks, better known as Heavy D from the Discovery Channel’s hit show Diesel Brothers. A successful entrepreneur, Heavy D wanted to use his personal business experience to positively impact others looking to grow their companies. With an unconventional approach to running and marketing a business, he is able to offer unique insights to help others stand out amongst their competition.
With a focus on education, The Heavy Academy is set to roll out a series of programming for entrepreneurs (or anyone looking to succeed in business) to learn and connect in meaningful ways. From podcasts and in-person conferences to annual memberships with access to online courses, mentorship programs, events and more, Heavy D hopes to impart wisdom and inspire others in the business community.
For those interested in becoming a partner or sponsor, email info@TheHeavyAcademy.com.
